Before you read this, I highly recommend that you read The #1 Rule for Long-Term Bodybuilding Success because that will provide a lot of context as to how I think about bodybuilding. To recap, bodybuilding is truly about embracing what I like to call a tinkering mindset where you take

I’ve been at this for 13+ years. Nevertheless, I’m still learning new things about health/fitness. I’m always tinkering with something. You could call me a “master” at this but I believe a true master recognizes that there is no end. No matter how much you learn/know about something, you are

I’m not talking about an actual gold rush though this advice can just as easily be applied toward that as well. A gold rush is simply a good thing that people do not yet know about. That is the #1 mistake people make and what I consider to be the

A few months ago I read an article by Mike Cernovich (aka O.G. Instagod) titled “What’s Your Fatal Flaw.” Read it here. I wanted to share it with you because I think it is an incredible piece – one that has helped me out tremendously (literally changed my life) and

The Pure Strength Hurting Bombs Program has been our most popular program ever since we opened the Strength By Sonny e-store. It’s simple and it fucking works! 10 movements split up into 2 days Every single thing about the program is geared towards maximizing muscle fiber recruitment in ways that

I have been in the self-improvement (motivation) business on/off for over 5 years now. As a content creator, there have been times when I have struggled to conceptualize certain things to the digital public (you). There have been many times when I explained things and banged my head against the

The following is the best men’s skincare routine you will ever find. I say this because the information I am about to unload on you is based off of 3+ years of active skincare in my own life and 13+ years of involvement in the world of health and fitness.

How many times have you tried to be successful at something? Have you ever found yourself lacking in the motivation department? You are not alone because in this day and age, a lot of people have difficulty becoming motivated. There is an even bigger group of people who find themselves

What is Optimized Under 35 all about? Daniel Kelly, founder of Optimized Army, recently released a game changing book called Optimized Under 35. As the title suggests, this book is for men specifically under the age of 35 who want to learn more about using testosterone in a healthy and safe

We’ve talked about the importance of utilizing bodybuilding splits for your health and fitness journey. There’s no need to go over the benefits of that style of training over and over again. It used to piss me off when people would fight with me tooth and nail on whether or not