22 Jan 2018

The Age of Excuses : “There are no asterisks in this life, only SCOREBOARDS.”

“There are no asterisks in this life, only SCOREBOARDS.” That’s one of my all-time favorite quotes and it comes from one of my television shows, Entourage. In that particular scene, Ari Gold was a nervous wreck because he believed a series of blackouts in the Valley would have a significant

1 Read More
16 Jan 2018

Put in the work. Shock the world.

“Put in the work. Shock the world.” Every year right around this time, the health and fitness world begins to return to a state of normalcy. On January 1st (the beginning of the New Year), everyone makes the commitment to a new beginning. They have big plans for the New Year!

6 Read More
27 Mar 2017

How to go from stoppable to unstoppable | The Secret Power of “Tweaks”

Have you ever wondered what it would be like if you were unstoppable? Of course, we all have. We’ve all fantasized about becoming the ideal version of ourselves. We’ve all visualized a future where we see the perfect version of ourselves crushing it in every aspect of life. Then we

10 Read More
13 Feb 2017

Of Tyrants & Tellers

The title of my first book is Of Tyrants & Tellers: Stand Tall. Build a Masculine Culture. Win the War on Men. It will be released this summer and it is going to be an iconic work. Take a look around and you will notice something strange… There are no more

8 Read More
06 Feb 2017

Which Image Will Make the Most Iconic Cover? | Let Me Know What You Think!

The first Strength By Sonny book will drop this summer and it will an iconic work. This work will be around long after I die. It will be a timeless classic and most importantly, it will help men reclaim their masculinity once and for all. They will look back on

29 Read More
31 Aug 2016

How to Look on the Bright Side of Things- The “Advantage Mindset”

This is a simple guide for how to look on the bright side of things. Have you ever gone through a phase where nothing seemed to be going your way? Have you ever felt like you were in a long-term slump? Have you ever responded to “tough times” by engaging in negative

8 Read More
16 Aug 2016

Show Up Everyday!

What does it mean to show up everyday? Make no mistake, my personalized program requires that you show up everyday. Show up everyday! Show up every day! Show up every day! You get it? There’s no excuses. And this game is not for the impatient. That’s how life screens you out.

1 Read More
17 May 2016

The East Hampton Note

My new favorite phrase is: SECRET ADVANTAGE. It’s been on my mind for some time. I love it because it implies that you have something that no one else has. On top of that, no one knows what it is. It could be anything. The power often lies in keeping it

3 Read More
17 May 2016

How to Bring Joy to Mudville (And Avoid The Disease of Chronic Losing)

There is a famous poem called “Casey at the Bat” by Ernest Thayer. It reads: “The outlook wasn’t brilliant for the Mudville Nine that day; the score stood four to two, with but one inning more to play. And then when Cooney died at first, and Barrows did the same,

2 Read More
24 Apr 2016

Thank You Las Vegas

I can’t believe I’m saying this so soon… Three years ago, I fell in love with you. I remember it so vividly. I was on a flight from Charlotte, NC. I had just finished school and had some free time before graduation. I had heard so much about you. I

4 Read More