Latest Posts

17 May 2016

The East Hampton Note

My new favorite phrase is: SECRET ADVANTAGE. It’s been on my mind for some time. I love it because it implies that you have something that no one else has. On top of that, no one knows what it is. It could be anything. The power often lies in keeping it

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17 May 2016

How to Bring Joy to Mudville (And Avoid The Disease of Chronic Losing)

There is a famous poem called “Casey at the Bat” by Ernest Thayer. It reads: “The outlook wasn’t brilliant for the Mudville Nine that day; the score stood four to two, with but one inning more to play. And then when Cooney died at first, and Barrows did the same,

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11 May 2016

The Best Game Plan is to be YOUR BEST

Here is a testimonial from one of our longtime readers and active contributors within the SBS Private Community, Milun. Milun is one of those guys that already has all of the tools to succeed in numerous areas of life. For him, “getting it” is not so much a transformation but

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10 May 2016

The Rise of the Soft Incompetent, Hormones, and Trump

June 16, 1956 was a beautiful day for America. It was a beautiful Saturday afternoon. A mother was in the kitchen cooking and cleaning. The son was using a bucket of soap and water to scrub the sides of his father’s car, a shiny red Chevy Bel Air. The father was hosing it

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09 May 2016


One of the worst things you can do for your game is to specifically move somewhere to “work on your game.” This is especially the case when you are young. Here’s why: When you pick up and move your entire life to a foreign country, you’re not solving the problem. You are

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24 Apr 2016

Thank You Las Vegas

I can’t believe I’m saying this so soon… Three years ago, I fell in love with you. I remember it so vividly. I was on a flight from Charlotte, NC. I had just finished school and had some free time before graduation. I had heard so much about you. I

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13 Apr 2016

Sonny’s Favorite Wingmen (Personal Branding Case Study)

This article is a follow up to the article on how to choose the right wingman. In that article, I wrote about all the little things you should consider when choosing who to go out with (if anyone) when your goal is to get laid. There were two big takeaways

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12 Apr 2016

16 Fishing Lessons I Learned From My Uncle (And How They Help Me Get Chicks)

Women and fishing are one in the same. After all, what’s the number one thing friends say to a guy when he’s having trouble moving on from a relationship? “Hey cheer up bro.” “There’s plenty of fish in the sea.” We’ve all heard that expression before. What many guys don’t

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06 Apr 2016

This Is Trouble Podcast Interview (How to Get Laid in Las Vegas)

Recently, Kyle from This is Trouble invited me on his podcast to talk about what it’s like living in Las Vegas. In a way, this is a precursor to a massive write up on everything you need to know about getting laid in Las Vegas (both as a local and

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31 Mar 2016

What D’Angelo Russell Secretly Videotaping Nick Young Teaches Us About Masculinity Today

I try to stay away from gossip but this is a story that needs to be explained. D’Angelo Russell is a point guard for the Los Angeles Lakers. Coming out of Ohio State, he was the #2 pick in the 2015 NBA Draft. For the past few years, the Los

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