Before you read this, I highly recommend that you read The #1 Rule for Long-Term Bodybuilding Success because that will provide a lot of context as to how I think about bodybuilding. To recap, bodybuilding is truly about embracing what I like to call a tinkering mindset where you take

I’ve been at this for 13+ years. Nevertheless, I’m still learning new things about health/fitness. I’m always tinkering with something. You could call me a “master” at this but I believe a true master recognizes that there is no end. No matter how much you learn/know about something, you are

The Pure Strength Hurting Bombs Program has been our most popular program ever since we opened the Strength By Sonny e-store. It’s simple and it fucking works! 10 movements split up into 2 days Every single thing about the program is geared towards maximizing muscle fiber recruitment in ways that

The following is the best men’s skincare routine you will ever find. I say this because the information I am about to unload on you is based off of 3+ years of active skincare in my own life and 13+ years of involvement in the world of health and fitness.

In honor of my father’s birthday, all e-books in the Strength By Sonny e-store are available for 50 % off FOR TODAY ONLY. If you are interested, here is what you do: 1) Go to the Strength By Sonny E-Store and choose the e-book that you want. 2) Send payment via

The Strength By Sonny Shop is now open! The Strength By Sonny Shop is an opportunity for you to purchase digital products that are not readily available on the site. As of now these products are specifically focused on bodybuilding but in time, they will include products in every realm of men’s

These are the 3 best arm exercises for me at the moment because they “work” for me right now. This could change next week. This could change months from now as explained by the #1 rule for bodybuilding success. Triceps Not only is this my all-time favorite tricep exercise, but

One of the most frustrating things you will ever experience in the gym is when you realize that nothing is working. You’ve tried everything (or so you think) and nothing seems to click. You do all sorts of pressing movements but your chest remains flat. You do curls for the girls but

The path from stoppable to unstoppable is not a matter of life defining changes. It’s really all about skillfully implemented tweaks you make here and there along your journey. Nowhere is this more applicable than in the world of health and fitness. Many have looked to me as an expert since I

I’ve explained money movements before. Money movements are the optimal movements you use for each body part. These rarely stay the same because bodybuilding is a journey. This journey is one of constant self-discovery. You’re always finding out something new about how your body works. I’ve been at this over