Culture & Psyops

Of Tyrants & Tellers Explains Why The PUA Industry Will Be Dead in a Decade | Here are 13 Forces Driving It to Extinction

I’ve talked about the PUA Industry at length before. I even wrote an 7 part series on it. Check it out:








Here’s the real truth about the PUA Industry that no one is talking about. THE FUTURE.

Culture is everything and everything is culture. The PUA Community is its own culture (or cult). It’s a subculture of society where men go to in order to secretly improve their dating lives. Like all cultures, the PUA movement started out with good intent but has slowly become a losing culture for degenerates.

The original intent of the PUA Community was two-fold:

1. It was meant to help men who genuinely wanted to improve their dating lives.

*** Get a girlfriend and feel loved by someone other than their mother.

2. The original community was also meant to give hope to men who didn’t really have a shot in the first place.

*** Is lying or false hope better than zero hope?

For the most part, men would get into PUA for the right reasons and then get out once this part of their life was handled.

Over time, the PUA Community grew and with it came change. Today, pick-up is not really about getting your dating life handled anymore. Ironically, it is now a very feminine sub-culture in society.

Now all these feminine, validation seeking “men” care about is who:

  • can come up with the best stories
  • has the highest lay-count
  • has the best “game”
  • can overcome the craziest odds to get the girl

Real men don’t play Keeping up with the Joneses or try to keep tabs on other men’s dating lives.

Real men don’t base their entire existence on women.

The PUA Industry is a degenerate culture that will be completely wiped out in 10 years.

This isn’t my own wishful thinking. I would rather see the PUA Industry flourish because that would translate to more clients for me.

It’s out of my control. The end of PUA is inevitable and if you have been paying attention over the last few years you have seen some of the signs.

Before we get started, I want you read this article. In it, you will find the 6 hidden agendas or big picture goals of the secret elite. The #1 goal of the elites at the moment is DEPOPULATION.

How do I know this? They all admit to it!

And for all you esoteric students out there what is the very first inscription on the Georgia Guidestones?

“Maintain humanity under 500,000,000 in perpetual balance with nature.”

There are too many people on the planet and the elites are doing everything they can to push the trends that will help dwindle down the population.

Other than an all out purge on men, what is the most direct form of population control? Eliminating heterosexual relations between men and women.

The very purpose of the PUA Industry is to promote heterosexual relations between men and women. Men buy into pick-up in the first place because they believe it will help them date and have sex with women.

Think about the big picture here. The more sex men and women have, the more likely they are to procreate.

“As for you, be fruitful and multiply; Populate the earth abundantly and multiply in it.”

That’s the exact opposite of what the elite want. Thus, we are seeing forces at play that are destroying masculinity and anything remotely promoting it. Here are 13 of them.

1. The Testosterone Collapse

I’ve spoken about the testosterone collapse at length. It’s not a myth. It’s a fact.

Since the 1950’s global testosterone levels in men have fallen off a cliff.

Men are less manly now than ever before.

But how?

Remember this equation:

Chemical Warfare + Cultural Warfare = Destruction of Men

This is how they are destroying men.

Chemical warfare is waged via the food we eat, the water we drink, the air we breathe, and the products we consume.

Cultural warfare is waged via the degenerate programming in our news, media, and entertainment complexes.

From a purely biological standpoint, plummeting T-levels translate to diminishing sex drive.

Men simply DO NOT have the drive to go out and meet women anymore. That motivation or sex drive simply is not there like it once was.

Insider Knowledge: As a former life “coach” or consultant who has helped hundreds of men improve their dating lives, I’ve learned a thing or two. Most students aren’t really in this to bang chicks, they simply want to get good reactions from chicks. They want validation. Many “instructors” feel the same way. You’d be surprised how many “instructors” live relatively asexual lives.

One instructor even admitted to me: “Yeah, I don’t even like sex that much. It’s more about the reaction from girls and the player image for me.”

Solution: Most men today have very low testosterone. That’s why you see so many emasculated beta male cucks slithering around everywhere you look. If you are serious about improving your testosterone and your overall quality of life. This is what you do.

1. Order a lab test (for free and total testosterone) from

2. Buy Jay Campbell’s book The Definitive Testosterone Replacement Therapy MANual and read it thoroughly.

3. Make an appointment with your doctor.

But that still leaves us with the question: If men aren’t have as much sex in this environment any more, what are they doing?

2. Escapism- Seeking Out Other Options/Alternatives

Many men today live a bleak existence of escapism because they just don’t want to deal with the bullshit anymore. A lot of PUA coaches who view dating as a skill often use this line of thinking to shame their students into approaching.

“A lot of newbies don’t want to go through the pain and suffering when they first start out.”

“You have to hammer it the fuck out.”

This is great advice for many different areas of life (such as bodybuilding) but this is based off of the notion that the general principles of success apply toward improving your dating life. They don’t.

The truth is that men don’t want difficult pussy because they never have. No man wants to put in a lot of effort to get laid.

If getting pussy becomes too much a hassle, most men will NOT work harder to get it. They’re not going to get on their computer, religiously watch YouTube videos, and eventually sign up for a bootcamp.

They are going to look for other alternatives.

Here are some common alternatives modern day men resort to:

  • Internet Pornography– It’s a cheap hit, like crack.
  • Escorts- You’d be surprised how many “experts” use company funds to get a quick one in.
  • MGTOW– This is a movement for losers who can’t deal with reality. They blame women and society for their shortcomings.
  • Going Gay– You could consider this part of MGTOW. Some men just don’t want to deal with women anymore so they switch teams. On top of it, the media actively promotes it.
  • Video Games– Video games are the ultimate escape from reality.
  • “Sex Tourism”– A lot of dweeby white kids brag about sex tourism. In reality, most are simply white kids who have been displaced by society (and their own kind). Rather than improve their looks or image (see value), they simply go to third world countries in Asia or South America in order to escape the reality of being low value in the West. On the plus side, if you are a white kid and want to get laid in Asia, just do the following: Show up. More white kids are realizing this. Why take a bootcamp when you can just go to Thailand?
  • Sex Robots– This is a trend that will become normalized over the next few years. The hoaxing media has already begun pushing this agenda by glorifying how robot sex will be better than human sex. We’ve also seen some movies pop up over the years promoting human-AI relations, such as Her.

Solution: Don’t try to escape reality. Deal with it. The most common form of escape guys resort to is daily pornography use. Read this to quit it in one shot.

3. The Anti-heterosexual Psyop.

Everywhere you look it seems as if there is a collective effort to vilify straight men, especially when it comes to how they interact with women. This is no accident and if you really pay attention, it’s always the same type of people leading the charge.

How has the media pulled off the anti-heterosexual psyop?

The False Rape Culture Narrative. 

The media has been working overtime to brainwash the masses into believing that all men are rapists in waiting.

They cite the same bullshit statistics over and over again.

  • One-in-four women are the victims of rape.
  • Over 25% claim to have been victims of sexual assault.
  • Rape is the most underreported crime in the world.
  • Studies have shown that fewer than 2% of rape accusations are deemed false.
  • Over 98% of rape accusations are true, according to researchers who have studied the issue.

Read Mike Cernovich’s coverage of the false rape narrative because he understands it far better and does a better job of explaining the specifics than me.

Matriarchy has Created a False Rape Culture

The Social Justice Guide to Rape Journalism 

Society reflects this rape culture narrative because there is an implicit fear between the two sexes now.

Women are being conditioned to have the irrational fear that any stranger that comes up and talks to them is a potential rapist. Instead of looking at that stranger approaching them (in a non-threatening manner) as something positive, it’s become more common for them to think, “Oh my God this guy might rape me.”

Sadly, men are being conditioned to fear women as well. They know that many Westernized women are fucked up alcoholics who can get away with anything and say anything, with the courts’ backing.

I shouldn’t have multiple friends asking me for advice on how to document their interactions in order to protect themselves from a potential false rape claim. I shouldn’t have multiple friends who have been thrown in jail and had their names tarnished because some whore felt guilty the next day.

But that’s just one part of the anti-heterosexual agenda. The next one is more deliberate.

Solution: The only true solution is to document the entire interaction, such as saving screenshots of texts. You would also being be doing yourself a favor to only pull “sure things” home. Don’t take blackout chicks or “on the fencers” home.

4. The Gay Agenda

Everywhere you look homosexuality is promoted and glorified in the media. All you have to do is open your eyes. Hollywood shoves the homosexual agenda down the viewing public’s throat every chance they get.

The media is also pumping out completely made up, pro-gay articles like these:

Gay Parents Better Than Straight Parents? What Research Says

Are Gay Marriages Are Better Than Straight Marriages?

Studies Show That Straight Men Are Officially The Worst At Sex

Are you beginning to understand modern day propaganda? This is the filth that is brainwashing out culture.

The homosexual psyop was flawlessly executed because Hollywood gradually normalized this to where we are at today.

But what does this have to do with pick-up. Well, take a look at the general PUA viewing audience. Take a look at the kids that go to pick-up seminars. Take a look at the instructors teaching them.

For the most part, this is a population of emasculated beta males. Many of them look, act, and talk like homos. The same could be said of the general male population. The gay lisp and feminine mannerisms are normal in men today.

This is the result of chemical and cultural warfare. When every male character in television and movies acts like a pansy, it’s only natural for the population to reflect this. When your favorite PUA guru (or hero) looks, acts, and talks like a homo, it’s only natural that you will start to emulate this (especially if you didn’t have a strong, masculine role model growing up).

5. The media flat out wants the PUA Industry destroyed.

It wasn’t always this way. Back in the “glory days”, the media did not vilify pickup. They actually promoted it by giving several of the leading PUA figures mainstream coverage. Neil Strauss appeared on Jimmy Kimmel.

Mystery appeared on Conan O’ Brian, Jimmy Kimmel, and Chelsea Lately. He even had his own pickup artist show on VH1 called The Pickup Artist.

But that was over a decade ago. Times have changed because the media no longer looks upon the community with fascination.

They hate it and they want to destroy it.

Take the Julien Blanc situation from a few years back. Julien, of Real Social Dynamics, made a few comments joking around that were at worst, in poor taste. It didn’t matter because the media and the brainwashed leftists pounced on the opportunity to take down anything remotely masculine, such as picking up women.

Fat feminists and social justice pigs around the world united to #takedownjulienblanc

Time Magazine labeled him the most hated man in the world.

CNN even brought him on to publicly humiliate him and force him to apologize.

In reality, it’s insecure, validation seeking, emotional train wrecks like Julien that fuel the media’s anti-masculinity fire. But we will get to that later.

Another case that comes to mind is the the San Diego rape case. The San Diego rape case is a perfect example of the media’s hysteria regarding the PUA Industry.

The outcome of the case is irrelevant in this case because those convicted individuals probably got what they deserved.

But look what the media did during the entire trial. The entire media gave it extensive coverage. Every media outlet from The Daily Beast, NBC, to even The Young Turks pounced on the opportunity to deliver the anti-male/anti-heterosexual propaganda to the masses.

They did little real reporting or fact checking. In one way or another, they all reported incorrect information and some were reckless enough to mention the names of individuals who had nothing to do with that actual trial.

It was really eye opening how they all reported (incorrectly) on these incident. It’s almost as if these media outlets have the same owner who tells them what stories and agendas they should heavily promote…

6. There are no real leaders- just weak, feminine figures.

Every movement or community needs strong leaders. The PUA Community has always lacked this. There are no real leaders in the PUA Community. This has never been as much of a problem because for years the PUA Community existed without any real adversity.

However, this is especially problematic now (and will become even more problematic in the future) because NOW there are forces at work actively trying to eliminate the community.

Strong, masculine role models are pretty much non-existent in the wide world of pickup. Most of these figures are feminine, low testosterone beta males. Sure, they might have a some sort of cult following but when push comes to shove, they crumble.

Take the Julien Blanc incident in 2014. When the media went all out to attack Julien Blanc, what did he do?

He went on CNN and bowed down to the media. Instead of taking a stand, he cowered like a little bitch. As the interview continued to hammer him with accusations, all Julien could do was apologize over and over again.

And where was RSD Tyler when all of this was going down. Nowhere to be seen. He didn’t defend his audience nor did he come out and clarify the idea of helping men improve their dating lives. Even as the media went on to attack Tyler, all he did was hide. Nick Kho, the other RSD founder, also hid.

This isn’t what strong, masculine leaders do. This is how cowards act.

Strong leaders don’t back down in the face of adversity. They don’t go into hiding like little bitches.

The current crop of PUA “leaders” are nothing more than a bunch of emasculated little bitches.

In fact, here is a video of RSD Max getting bitch slapped by some feminist with green hair and taking it… LIKE A BITCH.

*** Again, notice the prevalence of low testosterone, beta male cucks surrounding Max.

Solution: The general PUA viewing audience is one of the most gullible and desperate audiences out there. Because of the lack of strong, masculine role models and the destruction of the father figure in the household, young men are desperate to fill this void. Unfortunately, many make the mistake of idolizing figures who are just like them deep down.

This summer we make things simple. Fuck role models. This summer I will deliver the book that will help you become your own role model.

This summer you will program yourself to be the strong, masculine leader you were always meant to be. 

7. The PUA viewing audience is waking up.

PUA’s lie about everything:

  • laycount
  • quality of girls they get
  • sex stories
  • infield videos

The majority of the PUA’s you see on YouTube are frauds. They are not “that guy” and they’re never been “that guy.” They just lie their asses off and make fake infield videos with actresses.

The audience is so gullible and desperate that they will believe anything. However, as gullible as the general PUA viewing audience is, there is definitely a growing population of dudes who are waking up and realizing that most pickup instructors are flat out frauds.

They are finally waking up and realizing that Santa Claus is not real. 

Here is an interesting article I found browsing the web. 

This one is also interesting especially when you read the comments.

Solution: Some day you’re going to open your eyes and realize that there’s a reason why reality (what you see in everyday life) does not match up with what some stranger says on YouTube. It’s because they are LYING to you.

8. Men don’t have the disposable income. Let’s be honest… this is a cheap, penny pinching audience.

Most dudes are broke in today’s world. They work shitty, low paying jobs. They’re up to their eyeballs in debt from falling for the college scam. Men simply do not have the disposable income that they used to have 12-15 years ago. Like George Carlin said, “The hours are getting longer. The pay is getting shittier.”

The majority of the PUA viewing audience is made up of a bunch of kids with limited funds who are still living at home with their parents.

Most of these kids will never spend a dime on pickup material. They will simply browse free forums for years, sucking up free value and giving nothing in return.

On top of that, there is a growing number of cheap, penny pinching Asian and Indian kids who get into PUA. These types of kids are very stingy with their money. They try haggle every chance they get and are always looking for free handouts.

People always want to give Jews a hard time for being cheap but in my experience, Indians are by far the cheapest people on the planet.

Solution: If you are a content creator or aspiring “coach”, don’t ever skim on your prices. You name your price. They can take it or fuck off. Avoid value suckers and leeches always looking for free shit.

9. Most of the long-term audience is and always has been doomed to failure.

You’re average PUA consumer (the ones who browse forums for years) is doomed to failure because they believe in the lies propagated by PUA gurus.

They never build any real value because all of their efforts are focused on becoming an approach machine. As a result, little effort is placed into building a social circle or even getting more attractive via physical fitness and wardrobe upgrades.

This is a recipe for a disaster and a big reason why most in the audience feel a sense of emptiness in the lives.


  • Drop the PUA bullshit and spam approaching.
  • Get a solid crew and make a lot of friends. Get girls from there.
  • Use cold approach as a supplement to the girls you get from your extended circle of friends.

Read more about “social circle game.”

10. Feminism and the Westernized Woman Psyop.

Feminism is the worst thing that could have happened in the West because it brainwashed women into believing that they should become men. The media brainwashed women into believing that staying at home with the children and keeping a tidy household was oppression.

Instead, they came to believe that joining the workforce and living the single life was freedom…

As a result, women no longer need men for support or anything really anymore. The “I don’t need no man” psyop has been fully injected into society.

Thus, woman do not view a man as valuable or even necessary for their own happiness. They don’t need a man to complete them.

Facebook intros like this are all too common. Notice that Family comes second after work. Notice the delusional sense of authority.

In a way, the media’s glorification of feminism is another way of promoting the anti-heterosexual psyop. Instead of being naturally submissive to men in a relationship, men and women often butt heads over who is really in control.

The media and entertainment complexes use puppets like Amy Schumer promote the degenerate lifestyle for young women to emulate. That’s exactly what they do.

The majority of young women today are nothing more than validation whores who live a false reality.

They refer to themselves as queens, princesses, and goddesses. They party it up in nightclubs with their girlfriends and copy everything they see in music videos, just like the cool rappers on TV. Many also have a delusional sense of authority.

Feminism has ruined a lot of young women because by engaging in sexual liberation, women often reach a point of no return at an early age. A young woman who has been with a lot of dudes is incapable of having an emotionally healthy relationship.

They become emotionally closed off because the overindulgence in sex has numbed them down. The rampant use of birth control has also fucked many young women up from a hormonal standpoint, but I won’t get into the details of that now.

Solution (for US readers): Never say never. Some guys get too negative and believe there are NO good women left in the US, which is absolutely not true. They are around. You just have to be smart and know where to find them. You probably won’t find them in nightclubs in large, urban coastal populations.

*** I talked about this at length with our good friend Jonathan from Modern Life Dating.

Listen to our podcast:

12. There are too many people doing it (all around).

This goes for both the audience and the “masters.” There are literally too many spam approaching and there are too many people trying to teach it.

Here’s what happens. When there are 300 kids spam approaching everything on site at Omnia on a Tuesday night, guess what happens? Normal people start to notice and they all get annoyed. They view these guys as “creeps” and people start to complain.

On top of that no one gets laid. That’s another PUA myth that is often overlooked. If a chick gets approached by 30 losers in one night, she gets annoyed and runs on autopilot. In other words, by the end of the night she will not want to talk to anyone. She is going to leave early. You could be the biggest, baddest, smoothest motherfucker in there; it won’t make a difference. She won’t want anything to do with you.

This is why so many clubs and bars are sausage fests nowadays. A lot of chicks are choosing to avoid the nightlife scene altogether when it comes to finding a boyfriend. Many will exclusively focus on social circle and online dating to find an actual boyfriend.

The same thing goes for the actual instructors. The community has gotten too watered down. There are too many unqualified “coaches” trying to teach men how to improve their dating lives.

All I see now are a bunch of low testosterone kids running around and fronting like they are experts.

Meanwhile, they have limited sexual experience and are a few months out from having just taken a bootcamp with another instructor.

Now all of sudden they’ve found the secret method to fast success. They can change you entire life over the course of a 3-day bootcamp.

*** Anyone who says they can completely change your life in 3 days is a fucking fraud! It’s funny how they all say this. That should tell you something about the PUA Industry.

Yes, these guys are fucking frauds. They don’t offer anything unique to “the game” and have zero real insight on how to help others. Most of them can barely help themselves. Most of them have little experience with an actual long-term girlfriend.

They simply take (steal) what they learned from RSD and spin it as their own.

Then they simple copy the RSD model of offering “lifechanging 3-day bootcamps”, “seminars”, and “hotseats.”

That’s the PUA Insdustry in a nutshell now.

It’s nothing more than a bunch of kids in the 20-35 age range who literally take what they have learned from RSD and do their own watered down version of it because they lack any real experience.

Their bootcamps are nothing more than approach fests and there is zero emphasis on REAL VALUE BUILDING.

This new crop of PUA “masters” are unable to teach real value because they themselves don’t have it. It’s all a false image. Behind closed doors, they date average chicks. They are emotional train wrecks and they regularly get cheated on.

Solution: Use the eye test. Does this “expert” seem like a guy who can easily attract women? Does he seem like a guy who gets chicks wet?

12. Public Policy is a reflection of culture. Approaching women will eventually become a crime.

Between feminism, the propagation of false rape culture, the media’s desire to destroy masculinity, and the all-out war on heterosexual relationships it’s not a matter of if cold approach is going to become a crime but when.

There is already a social stigma attached to publicly showing interest in women by approaching them. It’s considered creepy.

It’s doesn’t help when you have nutcases like this kid getting himself ostracized from one of the biggest college campuses in America.

This is the kind of negative media attention that makes the public hate the idea of men wanting to approach women.

We are already seeing this trend begin to take form like in this bar in Australia. Many malls in America also have the unwritten rule of if security catches you approaching women, they will come over and talk to you (and likely kick you out).

This will slowly become normalized and eventually it will be banned sooner rather than later.

Solution: Cold approach should always be a last resort because social circle/small talk are your bread and butter.

13. The War on Men is at a crucial turning point.

The war on men is at a crucial turning point because they have slowly turned up the heat for decades. Now the water is boiling and we have to make a decision.

The propaganda machines are blatantly obvious now and still, the masses remain relatively ignorant of what is going on.

We can be like the frog in the boiling pot or we can wake up and realize what is at stake.

As a man, the game is rigged against you and nowhere is this more apparent than in the realm of modern life dating in the West.

Forget about the feminist pigs going on slut walks, they’re all just a bunch of morons. Our real opponent is the media and the degenerate messages they poison our culture with.

The pick-up artist community is an obvious target of the media because the entire purpose of the community is to improve men’s chances at success with women, thereby promoting heterosexual intercourse between men and women.

This goes against everything the elites are working toward because as was explained at the beginning of the article, depopulation is the ultimate goal.

The PUA Industry itself will not survive because there aren’t any strong, masculine leaders who are willing to go toe-to-toe with the hoaxing media or even fight for their audience. Most either leave the community completely or take the coward’s way out when conflict arises.

It makes little difference because this summer marks the dawn of a new era. Of Tyrants & Tellers will be an iconic work because it is the book that modern day men are destined to read. We need this book now more than ever because our true purpose is to build.

You, me, us… We will become builders once again.


That’s where the future lies.

We will make history because we are taking care of our own. All are welcome to join us in building the culture back up to what it once was.

We will make things right because this is the year Of Tyrants & Tellers.

That’s coming this summer. In the meantime, join the private community to network with other strong men and start building your culture NOW!

This is for the frogs who refuse to boil, the elephants who refuse to be tied down, and the owls who lurk in darkness. I see you.

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  1. Vincent
    March 6, 2017 at 9:08 am — Reply

    Excellent article, Sonny. Great points all the way around.

    • March 6, 2017 at 1:49 pm — Reply

      Thanks bro!

  2. March 6, 2017 at 2:40 pm — Reply

    Yea ! This sites becoming one my favorites . I’ve been guilty of browsing a few of these assholes YouTube / pickup vids and your right on ,some of them come off like fags the way they talk and dress . They turn my stomach sometimes . Thanks for an enlightening article , definitely want to get your new T.N.T book. hope this is something I can Easily purchase on amazon bro

    • March 6, 2017 at 8:10 pm — Reply

      It will. I will deliver.

  3. Dan
    March 7, 2017 at 12:24 am — Reply

    Solid message Sonny! I’m hyped for the book to drop!

    • March 7, 2017 at 12:22 pm — Reply

      Thanks me too!

  4. James Moriarty
    March 7, 2017 at 2:26 am — Reply

    Lmao if I could go back in time, I’d slap my old high school self in the face for watching countless hours of Real Social Doofuses. I ran into your site by accident because I was looking up mouth guards and bodybuilding after I saw someone in the gym lifting while having it on. Am glad I found this site. Keep it up!

    • March 7, 2017 at 12:23 pm — Reply

      Definitely. Thanks for stopping by!

  5. Álvaro
    March 7, 2017 at 7:46 am — Reply

    Hope it red-pills a whole generation that come in contact with this information. You are doing a great work.

    • March 7, 2017 at 12:23 pm — Reply

      Yup the more people that wake up the better.

  6. William
    March 7, 2017 at 5:54 pm — Reply

    Hey Sonny awesome article dude! Good value. Hey I was just curious. You recently helped un-wire all the pua bullshit in my brain (my social life and mindset has improved drastically) so thanks for that. But yeah I was just curious I used to listen to Rsd, what happened with you and them?? It’s sounds like you have a real negative view on them.

    • March 7, 2017 at 8:13 pm — Reply

      Nothing really happened. I just got to know them over the years personally and they are a joke. They just benefit from having a very desperate/gullible audience.

  7. joelsuf
    March 8, 2017 at 10:19 am — Reply

    This just made me miss the old school PUAism from 10-15 years ago even more. I really hope RSD crumbles.

    Funny thing about Julien, the crap he did in 2014 wasn’t like him at all. I met him when going to a RSD free tour thing in 2012 (when RSD was somewhat tolerable) and he wasn’t as outlandish. Or outlandish in the slightest really.

    But Tyler/Owen WAS. Dude try to get me to buy a hotseat thing or whatever it was right out of the gate. He was the one who was making others do the outlandish stuff that got Julien in trouble two years later. He had us do one of those weird cult exercises that are now commonplace on their youtube videos after the free tour. Fortunately, around that time, my interest in PUAism was dwindling. By 2013 I had moved on. It was NOTHING like what I discovered in 2006. I feel bad for those who still think PUAism is legit, but then again I don’t. Just let the stupid people do stupid shit and leave us out of it.

    I wonder if Sonny is still on decent terms with SquattinCasanova, as Casanova is also part of PUAism. I still very casually watch his stuff.

    • March 8, 2017 at 2:35 pm — Reply

      RSD is a weird cult. Why else do you think all those kids try to emulate Owen.

      SC is a good dude. Awesome guy.

      • June 6, 2017 at 11:34 am — Reply

        I’ve been coming up with a theory those who follow PUAism are closet homosexuals. Do you think that’s accurate, Sonny?

        I also have a theory that PUA networks are secretly working with man hating feminists to make more boys and men gay, but that seems far fetched.

        • June 17, 2017 at 3:13 pm — Reply

          Could be. Most guys are close to being gay… That’s what the programming has done.

          Never thought of that theory about pua/feminists… Don’t really buy it.

  8. March 9, 2017 at 9:48 pm — Reply

    Great stuff Sonny, you’ve been killing it man. Really hitting on something here that I haven’t heard elsewhere and that is very important. Looking forward to Tyrants & Tellers.

    • March 9, 2017 at 9:58 pm — Reply

      Thanks bro! Glad you like it. I’ve really enjoyed writing this kind of stuff lately.

  9. Ponseydan
    March 12, 2017 at 1:12 pm — Reply

    I think the issue with PUA is that it wasn’t personal and never engaged with a guy’s specific situation. Like you can’t tell some Pakistani dude in ass backwards Kentucky to go out and hit on all the hot girls there. PUA never took into account things like a guy’s background, his location, and how it might be different for him to run game versus a plain ol white guy.

    It was all a bunch of motivation garbage that never really took the time to know its crowd that well. Never took into account things like a guy’s situation, the kind of area he was in, and his background.

    In the future, I think GOOD advice will focus on the guy himself as a person and be tailor made to it. So the first thing to tell a Pakistani dude in Kentucky would be to get the fuck out of Kentucky.

    • March 12, 2017 at 1:36 pm — Reply

      Exactly. Because it wasn’t about helping YOU… It was about getting the quick sell, telling you what you wanted to hear, and then forgetting about you.

  10. March 24, 2017 at 5:00 am — Reply

    […] Strength By Sonny’s “13 Forces Driving The PUA Industry To Extinction (also covers mascu… […]

  11. […] Now to most people not having enough desire just doesn’t make any sense. They think “It’s a beautiful woman, how could you not have desire for them?” and that’s the mindset that I had for a long time as well. That was until I started to understand what is happening to modern males and society and why many males don’t have the sex life that they want. In addition to why the PUA industry despite for the most part being a bunch of clowns who over complicate a very simple thing make bank. All of these things are tied together. […]

  12. greg
    September 18, 2017 at 2:43 pm — Reply

    You bash pua but game is a REAL thing. I know alot of infield but not all. Like this guy puts out real shit and is somewhat fat and feminine bu still get great results. his shit is obviously real he has girls spot the camera and even has shown his camera set up some vids, guy outs the camera in a cart at whole food. obviously not goodlooking, very witty and proves game exists.

  13. greg
    September 20, 2017 at 8:15 am — Reply

    Lmao, You got no response, because you no those infields were legit. guy is legit below average skinny fat and proves game is REAL. Looks really dont matter as much as you lead on for cold approach. Just lol how you think all these infeilds are fake.

    • September 20, 2017 at 9:02 am — Reply

      haven’t had a chance to look. I’ll look later in the week.

  14. greg
    September 23, 2017 at 10:26 am — Reply

    So you think they are real. He does alot of basic guy shit to that not gamey.
    I doubt there fake, he is legit sneaky with the cam.

    you also see him game girls in groups

    guy is average looking like I stated before.

    • September 23, 2017 at 10:37 am — Reply

      Better than average guy going out and approaching chicks. Decent enough hair. Vids are probably real.

      Never heard of him

      • greg
        September 24, 2017 at 6:20 am — Reply

        You think all witty and gamey shit even mattered or is it predicated on the girls being attracted to him from the get go? If a ran a more baisc shit would he get the same results? Or is he just entertaining them?Cant really tell the girls facial expression because they are blurred, hard to tell if they are into him, they sound like it. It cold approach mostly a looks based thing? he does not even edit the interaction and his stuff does look alot different from say the RSD guys who clearly fake shit(very scripted shit and other point in the article above l\, even their fanboys notice it.

        • September 24, 2017 at 12:46 pm — Reply

          Cold Approach has always been a looks game. We talk about guys screening girls to see if they are DTF. Chicks screen guys even faster.

          Chicks are incredible skilled at sizing a guy up and pretty much profiling his entire sexual/social existence in under 30 seconds.

          This is why I have preached maximizing physical attractiveness since Day 1.

          A chick doesn’t care about your “game”- the # thing she looks at is your face.

          Ugly face = no pussy

          Average/Above Average = Get pussy

          This guy has the basics down. Decent enough face. Full head of hair. Blue eyes. He’s going to get chicks. He doesn’t need gamey shit.

          Now if you want to get really deep. There is a limit. This guy can go out and get average/above average mousy knock off Taylor Swift type chicks from bars. That’s his bread and butter.

          Does he have the look to to goon around Encore Beach Club and scoop up dime piece fitness chicks? Probably not.

          I’ve always said this. Cold Approach should be nothing more than a supplement from getting chicks that are somehow intertwined in your social circle.

  15. greg
    October 5, 2017 at 7:59 am — Reply

    I dont know he has girls mention how funny and confident he is and they get giggly and laugh. He is pretty witty and smooth that shit has got matter right? He would get worse result if he asked boring interview mode questions like where are you from what do you do etc…..

    like this chick who is a fitness trainer is laughing alot and mentions that he so funny and should do stand up, he get her number and mentions he slept with her in comments, her body language is digging him, he is rubbing her thigh and crossing her legs, and seemd pretty apehensive at the start.

    he even get a chick off the phone with her dad, she was all also reluctant to give him the number but he got, he slept with her to

    he was using funny shit, so game has to be real no? he converts alot of maybe girls, if he used boring interview mode shit it would not work, so it cant be all looks based.

    • October 7, 2017 at 12:20 pm — Reply

      Who knows… Just go out and live your life

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