Business (Branding)Culture & PsyopsLifestyle

17 Lessons for 2017 | Fitness, Mindset, Social Skills, & More

I learned a lot in 2016 because in many ways I underwent my own transformation for the better. I once made the ridiculous claim that 1995 was my best year.

2016 was. And 2017 will crush that because this is the year it all comes together.

I know this because I have internalized these 17 lessons for 2017. This time last year I was a blank slate. Now I am armed with these (hidden?) truths.

1. The future is solid.

We tend to think about the past and beat ourselves up over it. Thus, we neglect the future.

And even when we think about the future, what is it like? We often look at the future with fear or hope.

I hope everything works out.

I hope I don’t fail.

This is a very vague mindset.

The truth is that the future is the realest thing we got.

The past is a distant memory. Everything has happened for a reason.

The present is happening right now. It’s really not in our control because the wheels are already in motion.

You are where you are right now because of the moves you made.

The future is completely within your grasp because you have yet to make the moves to set up your future.

Your future is the realization of solid visualization and the execution of all the right moves.

The future is not a collection of ideas, hopes, and dreams. It is a solid object that you can hold in your hand.

Bend it to your will.

2. Your biggest obstacle is your own fear.

There’s nothing stopping you from getting what you want in life.

The only thing that’s stopping you is your own fear.

Do you know why?

I’m going to let you in on a little secret.

It’s us vs. them; not in a literal sense but in an ideological sense.

You see the “normal world” is governed by fear. It is fear that stops them from talking to that hot girl or going all in on the sales pitch.

They listen to that little voice the tells them to just “roll with the punches.”

They are not closers because they are cowards.

We are fearless because we want it all and we’re going to get it all.

Like Nas said, “There’s one life, one love, so there can only be one king.” It might as well be you.

3. If you want to become larger than life, appreciate being small first.

17 lessons for 2017

From “I can” to icon.

Over the last 2 years, I’ve really come to appreciate how big and beautiful the world is.

I’ve taken 3 cross country road trips as well as several smaller trips.

I have seen the following with my own 2 eyes:

  • the Great Plains
  • the Rocky Mountains
  • the swamps of East Texas
  • the Grand Canyon
  • the Hoover Dam
  • the Skyscrapers of New York City
  • the Sun rise and set on both the Atlantic & Pacific Ocean

I’ve lived in Hill Country, the desert, and now I live in a beautiful green forest.

When you become one with nature, you really develop an understanding of your place in the world.

I can’t really explain it beyond that. It’s magic!

4. Much like the Universe, the human body is made up of celestial bodies. The spine is the center of our Universe.

When the spine is out of alignment our entire Universe becomes chaotic.

When our spines are in perfect alignment, we are in perfect harmony and everything begins to click.

If you are out of alignment, start your mornings off with these posture building exercises.

Read Manly P. Hall’s The Occult Anatomy of Man for more information on the body.

5. The Normalization Formula

The normalization of culture is a very gradual, consistent process.

If you want to normalize something (anything) in your own life, all you have to do is repeat it over and over again.

The applies to both actions and beliefs.

How do you normalize going to the gym? You go to the gym every day.

How do you become a positive person? You think positive thoughts and make winning moves.

This how Hollywood normalizes culture:

Someone famous does/says/states a belief in something. The masses see it and assume that it must be the new, cool thing. They all copy it. It is now a widespread cultural practice/belief.

6. Transformation is a game of programming and de-programming.

Complete transformation is possible but it is a difficult process. Here are the steps to completely turn your life around in any area:

1. Identify the negative or incorrect programming that is sabotaging you.

2. Hammer this programming with active de-programming.

3. Replace your negative thoughts and actions with new habits (the high probability moves) and mindsets. This is your new programming.

That is the golden formula for re-programming yourself.

7. Your culture determines everything.

Culture is everything and everything is culture.

Every single thing you have experienced up until right now has contributed to your current culture.

The difference between winners and losers often boils down to culture.

Winners have a set up a winning culture for themselves.

Losers have set up a losing culture for themselves.

8. Start your day off with the small tasks first.

In school, my teachers told me to start with the big tasks first because once you finish those you have less work to do at the end!

This was one of many lies they told me.

In business, energy and momentum are everything.

Starting your day off with small tasks works well because small tasks are an opportunity for small, quick victories.

Small, quick victories build momentum in a short amount of time.

This is exactly what you want heading into big, time consuming projects.

9. Blast like a shotgun.

This is for the introverts who constantly question themselves.

You ever second guess yourself so much that you fail to even make a move?

Don’t. Instead, blast away. You’re initial instinct is usually on the money. So just say it.

It’ probably won’t be that bad.

10. God will not let you lose.

Unbreakable confidence goes a long way.

Have you ever suffered a defeat so bad that it killed you?

If you’re reading this, probably not.

What happened?

Life hit you hard but eventually you got up and kept moving forward.

You always do because God will not let you lose.

When you finally realize that a higher power is on YOUR side, you are free.

11. If you’re a G, they all fall in line.

When you’re the Mack Daddy, women act like women.

They all fall in line.

They listen to you and do exactly what you say.

If you want to be a Mack Daddy, read these articles:






12. Mankind’s spirit is the most important trait in history.

Imagination is what birthed the structures of civilization but it was the spirit that kept them going.

When the going got tough, did we give up? No.

We dug deeper. We worked faster. And we built higher.

A strong spirit is a requirement for a winning culture.

13. Testosterone is the golden molecule. It is the engine of civilization.

The rise and fall of all civilizations throughout history is governed by the collective testosterone levels of its societies.

High testosterone societies flourish because they are reserved, conservative cultures who aspire to develop an understanding of a higher power. Above all else, they are builders.

This is made evident by their architecture and fixation with the arts.

Low testosterone societies are doomed to collapse because they are under constant stress due to their liberal views, which leads to an obsession with conflict. Destruction is inevitable because the focus that should be placed on building and infrastructure is replaced with constant infighting among the masses.

Read The Testosterone Hypothesis.

14. The way learning is done.

The way real, solid learning is accomplished is though constant experience.

When you constantly eat shit in some aspect of life, you eventually get sick of it and decide to do something about it.

15. Most people will listen to dating advice but they will completely ignore relationship advice.

When it comes to banging chicks, anybody will listen to anybody.

People listen to dating advice because short-term game (banging chicks) is like crack for young guys. They just want that quick hit.

They will listen to anyone and do anything to get it.

Long-term relationships are a different story. Most people will not listen to relationship advice because they’re too invested in the relationship.

The more invested someone is in the relationship, the less likely they are to listen to anyone else’s input.

They have to follow their heart, even if it leads them down the well of misery.

Remember Rule #14…

16. Don’t bet the house on the anomaly.

We have this obsession with wanting the anomaly to be our reality because the anomaly is a freak occurrence.

It happens by accident and the anomaly often equates to instant gratification.

We want the anomaly to be true because when we see it on the surface level, we figure we should have it right away as well.

However, the anomaly is the anomaly for a reason.

Success in any area of life is a very unsexy process.

It’s hard work and the journey is paved with small, incremental improvements and minor setbacks.

17. When life beats you down to the point of giving up, that’s when you unleash the fury.

The game only ends when you do.

So just keep swinging like John Henry!

I hope you enjoyed these 17 lessons for 2017.

Now let’s kick some ass!

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  1. Jesse
    January 16, 2017 at 11:58 am — Reply

    Hey Sonny where’s a great place for breakfast in Vegas? I’m here for the next couple days at a conference.

    • January 16, 2017 at 12:07 pm — Reply

      1. Hash House (multiple locations)
      2. Citizens (at Mandalay Bay)

      Those are my top 2 breakfast spots in Vegas.

  2. January 16, 2017 at 2:46 pm — Reply

    I can’t believe you give this away. Great post.

    What I just read was the outline to the seventeen chapters of your book. Thanks for your insight.

    • January 16, 2017 at 6:25 pm — Reply

      Thanks! We will see…

  3. Safy
    January 16, 2017 at 4:11 pm — Reply

    Hey Sonny Your the Realest!

    • January 16, 2017 at 6:25 pm — Reply

      Thanks bro!

  4. joelsuf
    January 16, 2017 at 10:00 pm — Reply

    “Success in any area of life is an unsexy process.”

    No one says that enough. But as painful and “unsexy” as it may be, even when you accomplish something minuscule it means a lot. I was fed the line of “handle the big tasks first” and I questioned it immediately. However I will say that it was much better than the advice of “everything will fall into place” which I fell for hook, line and sinker. What no one mentioned was that you have to MAKE it fall into place.

    I’m glad Sonny swapped out 1995 for last year for his best year. Childhood is not as great as many like to believe, especially if you have a lot of freedom and stuff to look forward to in adult life. We only like our childhood because nostalgia is like porn for our emotions. It makes us feel really good, is extremely addictive and although it appears harmless, it’ll destroy someone without them knowing it.

    In fact, I’d like to add one more agenda of the elite and argue that nostalgia is now being used as a tool to prevent people from growing up. We see more “throwback” stuff more and more and tbh it disgusts me. That new “NES Classic” console thing they have? I want to buy one and put a sledgehammer to it.

    I’d also argue that those truths aren’t hidden as much as they are common sense that everyone wants to ignore. Even the SJWs that Sonny and the manosphere hate so much would agree to quite a bit of those.

    • January 17, 2017 at 11:03 am — Reply

      Can you elaborate more on the nostalgia agenda? It’s very interesting and I’ve never heard anyone mention it before.

      • joelsuf
        January 17, 2017 at 6:14 pm — Reply

        Its complex, but I think the reason why we have all these remakes and stuff like that is because we have been told that its “better” to be a kid our whole lives than to be a successful adult. Because people who are successful are “evil manipulators.” That message is sent to the public via TV and movies and stuff as much.

        So in order to preserve the “innocence” of childhood, developers keep making stuff that takes us back to that point. With TV, Movies and especially video games, retro stuff (and especially games that contain a reference to retro stuff) has become extremely popular even if its made neat for the younger audiences who didn’t grow up with that kind of stuff.

        I see a lot of people who aren’t even 25 wearing stuff that references stuff that was popular before they were even born. Its a psyop or whatever to keep people trapped in childhood and adolescence and making them feel like they are better than others for doing so.

        There’s more to it, but I’d rather put down the complete reason on my own blog.

  5. Ruben
    January 16, 2017 at 11:30 pm — Reply

    This is money. Been constantly referring back to this. The winning mindset is being solidified.

    • January 17, 2017 at 10:57 am — Reply

      Awesome. Glad you liked it!

  6. March 16, 2017 at 3:30 am — Reply

    […] another example. This article is something I think everyone should read because it contains a lot of generally good advice. […]

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