Business (Branding)Game/Dating

Sonny’s Favorite Wingmen (Personal Branding Case Study)

This article is a follow up to the article on how to choose the right wingman.

In that article, I wrote about all the little things you should consider when choosing who to go out with (if anyone) when your goal is to get laid.

There were two big takeaways from that piece. They were:

1. If you want to go out and get laid, there should be a little strategy on your part. Going out with anybody (rounding up the boys) is leaving a lot to chance and it can often fuck you up.

2. You and your wingman (or wingmen) are a collective unit and essentially have a group personal brand.

Having said that, I thought it would be interesting for me to break down some of my favorite wingmen over the years.

Why did I like them?

What were there particular strengths?

What made them such good wingmen?

And what was it that made us such a good match that yielded us mutually beneficial results (both getting laid a lot)?

I will answer all of those questions through brand analysis for each particular time and situation.

I won’t really talk about my personal brand. You already know it.

Before I start, understand that these guys come from all walks of life.

Age. Looks. Race. Financial Status… etc.

These guys are all over the place.

The only constant is that they guys all bring value to the table.

What they might have lacked in certain areas, they made up in others.

Those are called intangibles.

I wrote about this before. 

Vinny Bats (High School and Now)

Vinny Bats is my best friend in the entire world.

We’ve known each other since high school and he’s the closest thing I’ve had to a brother.

He’s more like family to me.

Here is a quick analysis of his immediately perceivable value:

Height: 5’7”

Weight: 140 lbs.

Race: White (Italian)

Brand Weaknesses:

Overall small guy


Brand Strengths:

Overall “more advanced” guy than most of the other dudes our age. He was the first guy to do a lot of shit.

Lost virginity at age 12.

One of the first kids to get his license and drive his own car.

One of the first kids to get tats.

One of the first kids that was able to get alcohol.

One of the first kids to start throwing house parties.

He’s a manly guy- drives trucks, gets in fights, listens to ACDC

On top of that, he was the quintessential grease man.

During a time when you have to put in a little more effort to have some fun, Vinny Bats could easily get anything/any hook up you could imagine.

Above all, his value is rooted in personality. He’s always the life of the party.

Everyone wanted (wants) to party with this guy because they know it will be a crazy time.

His level of craziness was more common in the 80’s. Guys just aren’t as wild as him anymore.

It’s a tossup between him and another dude later in the article over who my craziest friend is.

The amount of crazy adventures this kid has been in with (and without me) is insane.

And therein lies why he was (is) such a good wingman.

There’s never a dull moment with him.

Where there’s fun (and trouble), you can be sure he’s close by.

Bitches absolutely love him because he’s a fun, entertaining dude.

But he was especially helpful during a high school because of the fact that it was a more constrained world for me back then.

I lived with my parents and they were always around. Plus, our house wasn’t that big.

His parents were never home and he lived in a big house.

He was always having people over and because he was such a good grease man, it was very easy to invite chicks over to come “party.”

I got a lot of freebies from my brother… It was a common sight for me to look out my window and see Vinny in his truck waiting in my driveway with two chicks in the backseat.

We obviously don’t hang out as much as we did back in high school because I’ve pretty much bounced around the country.

However, we always reunite when I come home for breaks and we always fuck shit up back home.

He’ll always be my number one because he was the original.

Soulj (College)

Soulj was my brother from another mother in college.

We came from two completely different walks of life but were in the same boat because neither one of us really fit in at Wake Forest.

We both stuck out in a good way.

For guys, the Wake Forest stereotype can be narrowed down to “fratty” and “soft”.

Most Wake dudes are low testosterone and skinny fat.

They drink heavily and don’t go to the gym.

Years later, I see these dudes on Facebook… they age horribly. Some look 20 years older than they really are.

This was not us.

Here is Soulj’s important stats broken down:

Height- 5’10”

Weight- 200 lbs.

Race- White (Irish)

Brand Weaknesses:

Didn’t really have any.

He was very North Carolina redneck and came from a very poor background. Sometimes dudes liked to talk shit about it but girls didn’t really care.

Brand Strengths:

He was close to 200 lbs. and ripped to shreds. On Winstrol, he was more ripped than I’ve ever been.

He was a really good looking dude. He had the blonde hair blue eyes combo working for him.

He looked like the stereotypical “bad boy”. He looked almost exactly like Machine Gun Kelly, just with more masculine features.

He was covered in tats, had earrings and always rocked a hat. He almost always wore du-rags too. That’s some hood ass shit.

He was a really good dancer too. This helped him with chicks at parties.

Again, he was also a life of the party type of guy.

Everyone always wanted to hang around with him because he was such an animated character.

He is one of my favorite wingmen for a lot of reasons.

He was a year older and I was lucky enough to meet him early on in my college career. He gave me an advantage because he enabled me to expand my social circle beyond freshman.

I became acquainted with a lot of upper classman because of him.

We were a stark contrast but we both brought a lot to the table and were deemed “attractive” by most chicks.

We both had a lot of connections/hook ups and threw each other freebies on numerous occasions.

We both edified each other meaning we naturally complimented one another in front of girls and tried to help one another out.

We both had great social awareness. We knew what was going on. We knew when to “switch.”

Overall, we both were a refreshing change for Wake Forest girls who were turned off by the stereotypical “safe” frat boys. Our overall brands stuck out but in a good way.

Soulj went above and beyond to especially help me. He really did not give a fuck. In those instances when were pared up with a hot girl and an ugly girl, he had no problem taking the ugly girl.

His famous tagline was… “I’ll take the ugly one.”

Talk about a good wingman.

The Animal (College)

The Animal was another one of my friends who was a bad motherfucker during college.

He was somewhat of a mentor for me because he was a grade older and like Soulj, he also helped me expand my social circle to include upperclassman.

In fact, the very first time we hung out went something like this.

A girl he knew from high school (who was then a student at UNC) hit him up.

Her and her roommate wanted to party.

He hit me up and asked me if I wanted to roll with him.

We exchanged pics. I sent him pics to send his chick. His chick sent him pics of her roommate.

Everyone was happy.

So he picked me up and we drove to UNC Chapel Hill to party with and fuck those two chicks for the weekend.

And since then, he was one of my best friends in college.

Here are The Animal’s stats broken down:

Height- 6’4”

Weight- 260 lbs.

Race- White (Italian)

Brand Weaknesses:

Didn’t really have any.

He was balding but he was such a dominant alpha male, chicks didn’t really care.

Brand Strengths:

He was an alpha male in every sense of the word.

He was an overall strong, dominant, and imposing figure.

Bitches were naturally attracted to him.

He also came from money.

He was also a crazy dude who fulfilled the “life of the party” stereotype.

He was loud, funny, and extremely outgoing.

The Animal and I were a good match because as with the combo of me and Soulj, we were also a dominant duo.

We naturally drew a lot of attention.

Charles and Trey (Summer 2011 Washington DC)

Charles and Trey were my two best friends when I lived in Washington DC during Summer 2011.

They were both black dudes from Kentucky and to this day we stay in touch.

Brand Weaknesses:

They’re both short, about 5’6”.

Brand Strengths:

They were both good looking.

Charles looks like Michael Vick’s twin.

Trey looks like Trey Songz but with green eyes.

They both had incredible fashion sense and knew how to dress to impress.

They both knew how to exist in both the white world and black world. In other words, they weren’t straight up hood. They could have intelligent conversations but also put just a touch of flavor in to it. They knew how to vanilla themselves.

They were both incredibly smooth talking with the ladies.

They both were fun and energetic. They knew how to have a good time.

They had a certain magnetism to them which is why everyone wanted to be around them.

They were just awesome guys to hang out with.

I hung out with them all the time because we lived in the same building.

On our own, we were always meeting chicks and spreading the wealth.

I think what made us such a great team was the fact that we saw ourselves as a team.

We saw ourselves as brothers.

We were always helping each other out in any area of life that needed assistance.

Going out and getting girls was just one of many areas.

Joe V (Senior Year of College)

I’ve had some time to think since I’ve started writing this article…

Who is my craziest wingman/friend?… Vinny Bats or Joe V.

Joe V, without a doubt.

To this day, I think Joe V remains a legend to those who knew him in college.

He really wasn’t made for this generation.

He really belonged in the 70s or early 80s.

I don’t want to get too far in to it because I could probably write a book on all of my crazy Joe V stories.

Here are some Cliff’s Notes on the craziness of Joe V.

  • It was always hard to get a hold of him. His number was always changing because he didn’t use a smart phone. He was always using those cheap burn phones from Walmart.
  • Your best bet at getting a hold of him was to either knock on his door or wait for him to knock on yours.
  • He never, ever went to class. He would bullshit for an entire semester and then get his act together the last month before finals.
  • By senior year, he was the most popular kid on campus because he had in his hand in many cookie jars.
  • In college, he once disappeared for 2 weeks. No one knew where the hell he went. Eventually, he showed up at my apartment to tell me that he had been at UNC partying his ass off.
  • On graduation day, we agreed to hang out once we got back to New York (he’s from Long Island too). That was the last time anybody saw or heard from him for over a year. Calls. Texts. Facebook messages. Emails. No one heard anything back. Finally, over a year later, I got an e-mail back from him saying that he was back on Long Island and we should meet up. We did and he told me of his adventures he had all over the world, specifically time he spent in Tibet finding himself.

Here are the basics on Joe V’s brand:

Height- 5’9”

Weight- 175 lbs. (very average physique)

Race- Indian

Brand Weaknesses:

He was a bit unstable at times.

Sometimes he really went off the deep-end with the excessive drugs and partying.

He could also be very in your face.

Brand Strengths:

He was very good looking. All chicks thought he was handsome and they loved his long wavy hair.

He looks just like the Indian dude from Lost, just way better looking.

He also came from a lot of money.

As a result, he also knew how to dress to impress. He had an impressive wardrobe.

He also had a very deep voice with a thick New York accent (worse than mine).

He was very energetic, outgoing, and a downright funny motherfucker.

We were a good duo because at that time, we were both in crazy party mode. That’s when I was partying my hardest.

We both had fairly extensive networks that reached out to other schools as well.

Again, he was another dude that was always getting chicks to come over and party.

One thing I remember about him was that he was very good at getting chicks comfortable and eventually getting them to do shit (like make out with other girls). He had an almost old school Howard Stern vibe to him.

Chinese Friend (Business School)

After I graduated college, I went back to Wake for a year to get my Master’s degree in Management.

While I was there, I met one of my coolest friends to date.

Here are the basics:

Height- 5’10”

Weight- 190 lbs. (jacked)

Race- Asian (Chinese)

Brand Weaknesses:

Heavy Chinese accent (sometimes it can be difficult to understand)

Brand Strengths:

He was jacked.

Considering that he came to the US for the first time as a college freshman speaking zero English and having no clue what was going on, he really assimilated into the culture nicely.

He skateboarded.

He played electric guitar.

He had a Cali swag vibe to him and was always rocking tank tops.

He was funny.

He was a very positive and genuinely happy person.

In general, people liked him because he had an almost childlike innocent vibe to him.

Girls loved him. They thought he was cute and they were always giggling around him.

We were a great duo picking up chicks because we really stuck out (this was North Carolina).

There were times when we were the only 2 non-white guys in the entire venue.

However, we were both outgoing and we actually had chicks approach us to figure out what our deal was.

We obviously came from somewhere else.

Where the hell were we from?

My boy was very good at keeping chicks interested. He was a great story teller.

Just hearing him talk was enough to make girls giggle and keeping talking to us.

In a way, he was a like a brother to me because we always had each other’s backs.

We genuinely cared about each other’s success and did our best to help each other out (beyond just going out to get laid).

Marcus (Austin)

I had a lot of friends during my time in Austin and as a result, I met a lot of girls through social circle.

Read the whole story here.

I didn’t really spend too much time hunting girls down in the Austin nightlife scene. I also went through a period where I had a girlfriend as well.

When I did go out to get laid, I would either roll out by myself or hit up my boy Marcus.

Marcus is a big motherfucker.

He’s about 6’2” and 250 lbs. of solid muscle.

He’s half black/half German.

He’s also covered in tats.

Overall, he was the perfect mixture of intimidation and attractiveness.

A lot of bitches liked him and when we went out it was easy to pull chicks.

A lot of times, we ran “statue game” where we would pick out a spot to chill and wait for bitches to come talk to us.

Dave (Vegas)

Dave is my favorite wingman in Las Vegas (maybe even all-time)

He’s a genetic freak. He’s 38 but looks my age (them black genetics).

He’s 6’3” and built like a NFL wide receiver.

Going out with Dave is a joke.

We walk around and wait for bitches to give us the eye. Those are the only chicks we talk to.

Or we run statue game.

Pool Parties. Bars. Nightclubs… we dominate.

On top of elite looks, he’s also got the gift of gab and he’s swagged out to the max.

Peoples (Vegas)

Peoples was one of the most connected dudes I have ever met.

He has been boys with Floyd Mayweather since the beginning (back in Michigan).

So Mayweather has always taken care of him.

He bought him a badass crib in Southern Highlands.

He also bought him a Lamborghini and an old school Chevy.

Everyone knew him in Vegas because of his association with Mayweather.

As a result, he could get us in to any club or pool party at any time.

It didn’t matter how packed it was. It didn’t matter who was performing. It didn’t matter how ridiculous the cover charge was.

He could get us in. We could cut the entire line. We didn’t have to pay shit.

It didn’t even matter how we were dressed.

Even though he was a little black guy (only 5’1”), he was very loud and confident.

He didn’t give a fuck.

He said whatever he wanted.

He did all of the approaching.

He would talk to all the girls and talk a big game for me and make the introductions.

Between that and his ridiculous connections, rolling out with him and trying to get laid was all too easy.

I owe him a lot because on top of helping me hook up with a bunch of hot chicks, he also helped me make a lot of connections in Las Vegas.

Sadly, I have not seen or heard from him since before Thanksgiving. No one has.

His number is out of service and he has not updated any of his social media accounts.

His house is also abandoned.

I know he was involved with some shady shit so I have a feeling something happened to him.

Wherever he is, I hope he is okay.

Jerry (Vegas/Henderson)

Once in a blue moon, I hang out with my friend Jerry.

Jerry is one of those older dudes who’s always scoring younger chicks.

He’s from New York too but lives in Henderson now because he’s retired.

He takes really good care of himself (jacked) and doesn’t look his age (close to 50?).

Jerry is a decent looking guy who has that old school larger than life New York persona working for him.

He’s also filthy fucking rich and lives in a gigantic mansion in Henderson.

He’s always got hot chicks over at his house chilling in his pool.

And Jerry has been kind enough to hook a brother up.

The few times we’ve gone out, we’ve managed to pull chicks back to his house.

As far as greasing the wheels, all he has to do is tell them about his house and maybe show pictures.

Once that happens, chicks usually want to come back and chill in the pool/hot tub.

From there, it’s usually a done deal.

Final Thoughts

As you can see, I have been blessed to have made some awesome friends over the years.

I think that’s what matters most when it comes to finding the right wingman or wingmen.

You need to find dudes who mesh well with your personality.

Make good friends first. Then decide whether or not they’re good dudes that will help you get laid.

That’s why multi-dimensionality is key because this will give you the ability to mesh well with many different types of personalities.

Take a look at that list.

There’s no uniformity.

All different shapes, sizes, ages, races, and cultural backgrounds.

These people have nothing in common.

The only thing that unifies them is that they all bring something to the table.

If you want to put the odds in your favor, you need to get out there and see the world.

Don’t get too comfortable in one city or location.

Hop around and get some experience interacting with people of different cultures.

It will make you a better, more experienced person in the process.

You’ll also have a bunch of memories to hold on to for the rest of your life.

And if you are looking to work with the best wingman, my door is always open. Hit me up for private consulting today.


Previous post

16 Fishing Lessons I Learned From My Uncle (And How They Help Me Get Chicks)

Next post

Thank You Las Vegas



  1. […] Sonny’s Favorite Wingmen (Personal Branding Case Study) […]

  2. Josh Grinsted
    April 13, 2016 at 10:31 pm — Reply

    Just admit sonny game exists, you just admited you had some balding ugly short friends, that got through COLD APPROACH, which is contradictory to past articles where you mentioned its very looks based and little skill involved.

  3. Anon
    April 14, 2016 at 10:42 am — Reply

    So you know someone who has direct connections to Mayweather? And a rich 50-year old with a big ass mansion?

    How do you meet all these people, Sonny? Where do you go?

    Do you just show up at a random pool party/nightclub and just get lucky to bump into these types of people?

    Tell me a detailed story of how you met Peoples. Or that 50-year old rich guy.

    Tell me how you meet all these people. Where did you first met them?

    How do you FUCKING do this???

  4. Anon
    April 14, 2016 at 2:01 pm — Reply

    So you know someone with direct connections to Mayweather and a rich 50-year old dude with a big ass mansion.

    How and where do you meet these people, Sonny?

    Do you just go to random pool parties/nightclubs and just get lucky to bump into these types of people? Do you approach them, or they approach you? How do you start the conversation with them?

    I want to know the details of how you met Peoples and Jerry.

    How do you do it man?

    • April 14, 2016 at 5:36 pm — Reply

      I just met them when I was out and about.

      Peoples and I just randomly met at a pool party because one of our mutual friends had a cabana.

      I originally met Jerry through Tony.

  5. leo
    April 15, 2016 at 5:21 pm — Reply

    Yeah what is with that?you seem to be teaming up with pua guys like squattin and the other guy from, this is trouble. They teach alot that is unaligned with what you do and is very gamey. Also while most guys on your list are jacked and goodlooking so it makes sense why they do good at cold approach did that vinny guy do well. You said he was short balding and ulgy,Or was it mostly status and connections.

    • April 17, 2016 at 3:59 am — Reply

      None of these guys did cold approach in the traditional PUA sense.

      Vinny had/has status and connections.

      Other than that he’s just a really social guy and lkieable.

  6. diregna
    April 15, 2016 at 7:33 pm — Reply

    Pics of your friends would help, we all hype up those close to us, nevertheless good read.

    • April 17, 2016 at 4:01 am — Reply

      They didn’t want their pics posted.

      Some of them are married with families now. So I’m obviously not posting their pics.

  7. bozo
    April 17, 2016 at 10:49 am — Reply

    Yo man, this is off-topic, but this site’s design/markup looks screwed up in all major browsers other than Chrome. I’ve attached a screenshot made in Firefox.

  8. Whiskey Tango
    May 1, 2016 at 5:17 pm — Reply

    Good article Sonny. I’ve really enjoyed your stuff lately.

    • May 2, 2016 at 4:58 pm — Reply

      Thanks bro.

Leave a reply

Your email address will not be published. Required fields are marked *