*** If anyone can send me that clip of Norm MacDonald participating in the Church Trivia Contest on Saturday Night Live, PLEASE LET ME KNOW!!!! That sums up the PUA industry perfectly.

If you are considering buying a particular product or service from a company that specializes in dating, then this article is especially for you.

As has been previously mentioned, you need to take a step back and get a sense of what’s really going on here. You need to look at the big picture.

You need to remove yourself from your current state (consumer) and place yourself in the mindset of the provider (businesses that specialize in dating advice).

You need to realize that there is a lot of motivation to fabricate and falsify because there is a lot of potential money to be made. Fabrications and falsifications simply increase buy in thus increasing the potential for sales.

Is this starting to make sense? The comparison between the fitness industry and the PUA industry should have helped.

Scammy tactics are used in order to magnify their legend and boost the legitimacy of what they are selling. This boosts their reputation in your eyes. As the consumer, you respond by buying in to them more and more. You invest more time and eventually more money.

Here are the most commonly used scammy tactics by the PUA Community:

1. Fake Storytelling and Lying

People partake in fake storytelling in several ways. The main ways PUA authorities (and students) do this is by:

– exaggerating certain details (usually the attractiveness of the girl or her actual level of interest)

– taking other people’s stories, changing up some of the names/details, and passing it off as their own

– completely making up a story (the characters and events that took place did not happen)

This is commonly done in the form of “field reports.” Some guys tell the truth. Some guys completely make up their stories. Some guys exaggerate certain details.

That’s just how things are.

Another thing guys lie about is lay count. PUA authorities tell stories of banging ridiculous amounts of chicks (some claim 700+) without any proof whatsoever (just other guys perpetuating the legend). Since the audience is made up of inexperienced, impressionable kids… they simply listen in awe.

2. Random Images of Hot Girls on the Home Page

Sex sells. You don’t need to read MJ Demarco to figure that out.

Many websites do this. Is it scammy? Yes, because it is not an accurate representation of the actual girls that they get.

The dishonesty of this practice is magnified by the fact that the typical visitors to these kinds of sites are lost kids who will believe anything.

3. Random Pictures “Posing” with Hot Girls

What does it mean when you see a picture of a guy with a hot girl in a club? In the normal world, it usually means that they are dating. In the wild world of PUA, it usually means nothing. The PUA industry knows this. Many (if not all) “experts” and companies in this field have engaged in this scammy tactic at one point or another.

Guy chats up a hot girl for a little bit… asks her to take a picture… she does it because it’s harmless… she leaves shortly after.

Then the guy goes and posts the picture on his various social media outlets. He might even post them on his/his company’s landing pages that sell his scammy products/services. Why?

Because they know that you overestimate them. They know that your first instinct is to assume the absolute best case scenario. They know that you’re going to look at it and think: “Wow, that guy is such a player… He totally fucked that girl!!!”

It’s standard procedure. It works all the time… especially with this particular audience.

4. Fake Infield Videos

I’m going to leave this section blank for now. The next article will be on everything you need to know concerning fake infield footage…


Previous post

The PUA Industry Revealed: Part V (Comparing the PUA Industry and the Fitness Industry)

Next post

The PUA Industry Revealed: Part VII (6 Tell-tale Signs of Fake Infield Videos)



  1. BG
    September 16, 2015 at 1:25 pm — Reply

    Thanks for this thorough series!

    By the way, are you driving on the Southern State Parkway in those videos?

    • September 16, 2015 at 6:53 pm — Reply

      Haha some of them yea.

  2. Steve
    October 3, 2015 at 7:23 pm — Reply

    Thanks for saving the kids willing to listen to you about these scamming scumbags, literally everything in this series has applied to me at one point and I got suckered hard.

    • October 3, 2015 at 8:36 pm — Reply

      Glad you found it helpful.

  3. Stephen
    July 30, 2017 at 2:26 pm — Reply
    • August 2, 2017 at 2:07 pm — Reply

      Yup. That’s every beta male PUA…

Leave a reply

Your email address will not be published. Required fields are marked *