28 Aug 2015

Louis CK Capitalism Bit

Louis CK is one of my favorite comedians of all time (close call between him and Bernie Mac). For those of you struggling with the “how to be funny” aspect of social skills, start conditioning yourself by watching some of his stand up. I’ve watched all of his stand up

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27 Aug 2015

Allen Iverson: 4 Branding Lessons You Can Learn From The Answer

Allen Iverson is one of my favorite athletes of all time. To me (and everyone I knew), he was the definition of cool and he was an amazing player. In fact, if you knew me back in middle school, chances are you saw me rocking Iverson gear. The headbands. The

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22 Aug 2015

How to Get a Big Chest and Flex Like Kong [Video Examples]

“How do I get a big chest?” It’s the number one question we all ask ourselves when we first begin our journey in the IRON GAME. It’s the first body part we concern ourselves with (along with arms) when we initially start off in the gym. A big chest is

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18 Aug 2015

Sonny Arvado’s Favorite Brands [And the Cliff’s On Why]

I love studying all the different brands of past and present. It could be a person. It could be a business. It could be a group of ideas. Pretty much anyone/anything can be broken down to an underlying story line for a brand. One of the key components of developing

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10 Aug 2015

AMA Answers August 2015

Not as many questions this time around. Nevertheless, it’s still a lot of fun answering them. Here are the AMA Answers for August 2015. If you want to download the podcast to your device click here. To stream the podcast just click the “play” button shaped like an arrow. Sonny

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04 Aug 2015

Find Your Wills Gym

Last night I saw the movie Southpaw, and I can honestly say it’s one of the best movies I have seen in quite some time. The movie stars Jake Gyllenhall as Billy Hope, the Light Heavyweight champion of the world. The plot begins with Billy on top of the world after

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04 Aug 2015

50 Things Every Guy Should Know Before He Starts College

Most guys go off to college with no idea about… anything really. At 18, you don’t know shit. Hell I’m 25 and I still have a lot to learn. Very few incoming freshman get a taste of what college is like. If they do, it’s usually just a weekend visit to

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02 Aug 2015

Strength By Sonny Testimonial- How Sonny Got Me Shredded to the Bone

This Strength By Sonny Testimonial has been a long time in the making. It’s Cam’s story on how he got shredded to the bone after working with me on/off for the past 2 years. The Cliff’s on Cam I first came in to contact with Cam over 2 years ago.

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02 Aug 2015

Ask Me Anything- August 2015

Hey guys! It’s fuckin August already 🙁 The good news is it’s the beginning of the month so you can ask me whatever you want. Leave your questions in comment section below or e-mail me. You’ll have my answers in a week. Sonny

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