Building your personal brand is everything. How valuable is it?

I am not in the “self-help” or “self-improvement” business. I thought I was. Most self-help gurus on the Internet are posers and wannabe alpha males. They peddle cookie cutter motivational advice that is nothing more than pure mental masturbation. They neglect self-discovery and the importance of building your personal brand.

I am not a dating coach who is here to help you learn how to “pick up” women. Most dating coaches are low T effeminate man children who secretly have a pain body mindset. They lacked strong role models growing up. They were rejected by women early on in their lives and subconsciously view “pick-up” as a way to get back at society and prove to the world that they are “seduction experts.” They have never “lived the life” and they will never “get it.” They also ignore the importance of building your personal brand.

I keep it simple. The world is one giant business. I am in the business of people. People are my business. They always have been. They always will be. The same should hold true for you.

I view the world and the people that populate it in terms of brands. Personal brands are relatively easy to read, especially when you have reference experiences and actively use your Cliff’s Notes.

Each and every person is their own unique brand. Your relations with other people and the amount of social success that you experience is entirely the result of you building your personal brand and how well you leverage it in the business of people.

You are a brand competing in the business of people. The main questions I have for you are:

1) How well do you know your personal brand?

2) What steps have you taken toward building your personal brand?

Having definite answers to those questions is what will put the odds in your favor when it comes to getting what you want in life. Not desire. Even the competitive spirit can be viewed as secondary. Knowing what you must do to continue building your personal brand and make it more valuable is the starting point for you.

If building your personal brand is a game, then how do you win?

One word. Value. That’s how you kill it in the business of people. You live life to the fullest and focus your efforts on building your personal brand to the best of your ability.

We all have a vision of the person we want to be. The way you get there is by holding yourself to a higher standard and by doing what is necessary to ensure that you are building your personal brand each and every day.

This is the definition of value. For centuries, people have tried to study humanity and the pursuit of happiness as some sort of never ending philosophical quest for truth. The ultimate truth is right in front of everyone’s faces.

The bottom line is that you are here on this earth for the purposes of building your personal brand. Building your personal brand to the point of high value is what will make you happy and confident. From this comes inspiration.

Building your personal brand will benefit society because a high-value individual is far more confident than your average Joe. Inspired individuals are more likely to leave a lasting impact on society. They are sure of themselves. They are clear in their actions. They are more productive.

These are the qualities that are universally valued by society. Individuals who are high value usually possess them. They should be at the forefront of your efforts when you are building your personal brand:

1) Image (Physical Attractiveness)– facial aesthetics, body, fashion/accessories

2) Financial Situation– Money

3) Perceived Status– When you walk into a room or make yourself visible to others in a social situation they (particularly women) have an idea of who you are. People are surprisingly accurate in judging the value of your personal brand upon the initial interaction.

4) Social Skills/Behavior– how you converse/network with others in a verbal/non-verbal manner and you conduct yourself… What you say and how you say it ALWAYS matters. Your overall vibe and attitude are important. Leveraging your life’s experiences is the icing on the cake.

*** Bonus: Talent– I can’t believe I missed this one in the video. Talent is often “hidden”. For example, you can’t tell if someone is an amazing artist or musician just by looking at them. You often find out that they are “talented” once you get to know them.

Once it becomes common knowledge that an individual is talented, they are looked at in a different way because that particular talent distinguishes their brand. They have a special type of status (it’s not perceived). As a result, they become valuable.

Building your personal brand to be of high value in society is contingent upon these 4 5 qualities. Creating a lifestyle geared towards improving these areas on daily basis is how you develop a meaningful life. No mental masturbation here. This is how it is.

Is building your personal brand really the answer?

Derek Jeter knows the importance of building your personal brand more than any other athlete... and yes he did  okay with the ladies too ;)

Derek Jeter knows the importance of building your personal brand more than any other athlete… and yes he did okay with the ladies too 😉

Yes. In fact, if you were to share one of my articles across the Red Pill Community, this would be the one (in addition to the full-length unedited infield video I will have ready for you soon).

My background and upbringing has enabled me to observe this side of the Internet from a very neutral/unimpressionable mindset. Again, strong social skills and the ability to see things for what they really are make this possible.

I notice things that most guys don’t pick up on such scam artists, gurus who produce fake infield footage, and trends that are preventing men from achieving their goals.

One of those major trends in the community is the relationship between building your personal brand and getting chicks.

Getting chicks or “picking up chicks” is the main reason guys turn sites like mine in the first place. It’s no coincidence that my most popular article is a dating article. It’s no coincidence that my most viewed YouTube video is a brief infield clip of me pulling a chick back to her car to have sex.

We are obsessed with pussy. If we are being honest here, everything we do in life is ultimately for the purposes of improving our dating lives. But therein lies the problem.

Most kids that get suckered into the PUA Community do not realize this. They never learn the importance of building your personal brand because they drink the “Game is everything. Game is the great equalizer” Kool Aid.

As a result, they often waste years chasing the pink dragon known as “PUA Mastery”, where eventually they will get to a point where their game is so good that they will be able to get any girl in any situation. That point never comes.

This is the cold hard reality for kids who are just getting into pick-up. It is often the case that you are not good enough. You are NOT ENOUGH. You are a brand competing in the business of people. Currently, your brand is not good enough.

Your brand does not bring enough value to the table because you are lacking in several (most likely all) of the qualities listed above.

In order to get the dating life and social life that you want, you must work on improving all of those qualities in order to develop a higher valued brand in the eyes of society. As a result, the “working on your game” mindset must be replaced with a “building your personal brand” mindset.

I will end this article with a brief story:

Wandering Dogs: What Happens When You Neglect Building Your Personal Brand

The PUA scene is pretty popular here in Austin. Every weekend you can see gaggles of PUA fucktards running up and down 6th Street spam approaching chicks left and right.

I’ve talked with some of them over the past year. That’s part of my job because I need to learn how that particular demographic thinks. It’s all a part of developing a good trick.

One kid really stood out to me. He’s a 31 year old a little bit below average looking white kid. He doesn’t work out (he’s pudgy). He dresses like a 17 year old. He doesn’t socialize with anyone other than other guys in the PUA Community. He goes out 5 nights a week and does nothing but cold approach. To his credit, he does have a lot of money (he does not have to work).

He would constantly hit me up for “game” advice.

He never gets laid. All he does is aggressively approach (harass) girls and get rejected. He told me he has a “Get Laid or Get Lost” mentality. I told him on several occasions that “There’s nothing wrong with that if you really want to get laid. However, it’s not working. How much longer are you going to keep eating shit and failing night after night?”

He tried to rationalize and tell me that “getting laid was a goal and like all goals, you had to become obsessed and dedicate all of your time/efforts towards it.”

*** HINT: This mindset does not work with women.

I tried to help him. When he would do approaches and fail, I explained the importance of building your personal brand. I emphasized the importance of social skills and the ability to simply be a normal person. I tried to talk about fashion and working out. I explained to him that he should be leveraging his strengths such as current financial situation. I told him that no girl was going to want to go home with some random socially awkward dude (with below average looks and shitty fashion sense) who cold approached her in the middle of the street while she was with a group of friends.

I offered to take him to West 6th Street (where the cool kids in the Austin scene hang out). I explained to him that I had a lot of connections there. We would get line cut and would probably run into some of my friends who had tables there. We would even get free drinks since a girl I was seeing at the time worked at one of the clubs. As long as he promised not to embarrass me, I would have helped him network.

If he would have cleaned himself up and rocked a blazer/nice pants/dress shoes, he could have thrived there. He could have at least played the image of being a somebody. Women (people in general) would have been more receptive to him.

He wasn’t interested. He was on the PUA journeyman’s mission to master pick-up. After a while, I just stopped talking to him because he’s one of those kids who asks for advice but never listens because it’s not what he wants to hear.

I’m sure he’s still doing the same thing… waiting like a dog on the corner of 6th and Trinity for more girls to cold approach. He will remain stagnant until he wakes up and realizes the importance of building your personal brand.

Moral of the Story: Don’t be a dog. Understand the rules of the game and start building your personal brand now. That’s how you start winning.


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AMA Answers March 2015



  1. enea
    March 9, 2015 at 10:19 am — Reply

    Excellent post Sonny,
    You and your site will become very big,I’m sure

    • March 10, 2015 at 5:09 am — Reply

      thanks dude.

  2. Getting There
    March 9, 2015 at 1:58 pm — Reply

    Well said. I’m surprised no other game site has talked about being a cool person in general. Thinking back, I actually realize times women flocked around me was when I was with my guys and we were all partying and being social with everyone.

    • March 10, 2015 at 5:08 am — Reply

      Yea guys should just do that all the time and make cold approach a supplement.

  3. Joel
    March 9, 2015 at 9:56 pm — Reply

    Do you think it would have worked out for him if he was some jacked good looking dude with above average social skills and continued to spam approach chicks?

    • March 10, 2015 at 5:08 am — Reply

      What do you mean by worked? Would he have gotten laid? Probably. But he still wouldn’t have been maximizing his brand because he refused to network in social circles.

      If he was jacked and good looking, why not just network and become a part of a social circle where top notch pussy (generally exclusive to certain social circles) is handed to him?

  4. Carmengotbandz
    March 9, 2015 at 11:03 pm — Reply

    Saw your site on my brother’s tablet just wanted to say ur sexxxy as fuck 😉 haha come to LA

    • March 10, 2015 at 5:05 am — Reply

      Thanks that made my day 🙂

  5. Alex
    March 10, 2015 at 9:13 am — Reply

    Great topic Sonny 🙂

    • March 14, 2015 at 11:38 pm — Reply

      Thanks bro.

  6. Xavi
    March 10, 2015 at 8:30 pm — Reply

    Now lets say youre a jacked goodlooking dude w/ above average social skills. You said that he should be part of an social circle where top notch pussy is handed to him. I still cant get a gameplan(actionable steps) on how to be part of an social circle where top notch pussy is handed to you. Befriend the cool guys w/ the hot girls? That it? Im getting puss through screening (not spam approaching everything on site). But since you emphasize the importance of being part.of elite social circle. I would like some advice from an person w/ experience.

    • March 14, 2015 at 11:37 pm — Reply

      Yes. Befriend the cool guys with hot girls. That’s the short answer.

      Ultimately, become friends with those who bring the most value to the table… people with hook ups at clubs etc.

  7. Jay
    March 12, 2015 at 5:26 pm — Reply

    Awesome article bro. Reminded me of this video about the great gatsby.

    • March 14, 2015 at 11:35 pm — Reply

      Nice video. Very cool how it ties in one of my favorite books.

  8. McQueen
    March 14, 2015 at 5:15 pm — Reply

    Great Article straight to the point breath of fresh air in the “blog atmosphere”. Personally I don’t want to read and see pictures of “sex-ting” and “lay reports” on these blogs I couldn’t give a fuck. With few legit sources people living in a internet fantasy world where they enjoy reading and listening about how others have sex, its dumb for me. Repetition of what I must work on (VALUE)! to improve my life and dating life is awesome. Thanks Sonny.

    • March 14, 2015 at 11:35 pm — Reply

      Thanks dude! yup it’s all about branding.

  9. March 15, 2015 at 8:16 pm — Reply

    […] 09 Mar 2015 Building Your Personal Brand: You are a brand competing in the business of people. […]

    March 17, 2015 at 7:59 pm — Reply

    Do you have Instagram or Snapchat?

    If only you knew what you were missing sexy haha

    • March 19, 2015 at 6:38 am — Reply

      Nah. I gotta hop on Instagram soon.

  11. April 14, 2015 at 4:18 pm — Reply

    […] You get good (better) with girls by getting better at yourself aka improving your brand’s value. […]

  12. May 9, 2015 at 8:59 pm — Reply

    […] The icing on the cake is having legitimate BRAND VALUE. […]

  13. July 6, 2015 at 7:12 pm — Reply

    […] is especially true when you are competing in the business of people. Those things that matter in society… those things that illustrate a truly valuable personal […]

  14. July 23, 2015 at 6:19 pm — Reply

    […] want a better lifestyle (including more quality in your dating life?…. Build a better brand. Learn how to highlight your strengths. Learn how to position it so that others can benefit from […]

  15. August 4, 2015 at 12:03 am — Reply

    […] You have a unique brand but during move-in day (and orientation week) people should think these 3 things about you: […]

  16. August 18, 2015 at 8:02 am — Reply

    […] of the key components of developing your own brand lies with studying others and understanding what is was about them that enabled value and […]

  17. Peter
    September 23, 2015 at 10:17 am — Reply

    I have to say, this article is just spot on. It all seems so logical now, but when your brain is trapped in this mental mindfuck PUA fuckery it’s hard to think normally. Thanks for this sonny, your site’s one of my favs.

    • September 23, 2015 at 5:19 pm — Reply

      thanks bro appreciate it.

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