The Power of the New York Brand
What’s so special about New York City?
Anywhere you go in the world, what is the one city that people think of when they hear the word “city”? New York City. What is the one city that intimidates most people simply upon being mentioned? New York City. What is the one city that non-Americans universally think of when they think of coming to America to start a new life? New York City.
I’m not going to sit here and write that New York City is the greatest city in the world. That is definitely up for debate. It’s a matter of opinion. But there’s no denying that the “City that Never Sleeps” is the most universally respected. It is an entirely different beast. If you can make it in New York… you can make it anywhere.
The purpose of this article is to explain the power of the New York brand and why you might want to get some experience in The Big Apple.
You do not have to be from New York. ANYBODY can use their New York experience to drop in conversation to become more interesting and attractive to me in general. Anything associated with New York inevitably leads to “tell me more.”
1) New York City is the most universally intimidating city in the world.
It is the most populated city in the United States, the most powerful country in the world. The masses, the loud taxi cabs, the subway system, the skyscrapers, organized crime…. It can scare the shit out of anyone if they have never experienced anything like it before.
I know because I have had the opportunity to bring country folk into the city for the first time. The look on their faces was priceless when they looked up at tall buildings for the first time. New York can definitely make you feel small.
There are all sorts of stereotypes and myths about New York and the people that occupy its city. These images (some real some fake) instill an implicit wariness of The City That Never Sleeps. New York City is also the location of many movies and television shows. They have their own little depiction of New York that influences non-New Yorkers’ understanding of the city.
Intimidation is a powerful concept. It’s the easiest way to get universal respect. It’s how you get respect from men. It’s how you get respect (and sexual interest) from women.
Sonny Arvado from Vermont… doesn’t have the same ring to it as Sonny Arvado from New York.
Everyone always assumes I am a “tough guy” just based off of how I look… being from New York just enhances that image even more.
2) New York City is a city of universal interest.
It’s this largest city (population wise) in the United States. There’s so much to do and so much going on. There’s something for everyone there (and anytime too).
Anything associated with New York… people’s eyes light up. They start to pay attention (no matter where they are from). Anybody from New York who goes somewhere else will agree with me. As soon as you drop that you are a New Yorker, it bridges the gap. You immediately have their interest because they either want you to tell them more or they want to talk about their experiences in NYC.
Whenever I am talking with a stranger and drop that I am from New York, that simple fact takes care of a good chunk of conversation (especially with chicks).
Anytime I meet a new chick, they always ask where I am from. Once I say New York, that’s half the battle right there. I already got some level of interest. It’s pretty much them asking me questions about New York and talking about their experiences or how much they are dying to go.
Again, there’s a reason why I have purposely spent a lot of time in the south since 2008. All I have to do is drop the New York line and it’s pretty much like fishing with dynamite.
It also helps in making normal friends and easily becoming a part of a social circle. Everyone has an interest in New York City. You bring something to the table by being the “new guy from New York.” That’s what I experienced when I first came to Austin… everyone wanted to be friends with the “new guy from New York” or the “big guy from New York.” I wore that halo proudly.
3) Success in New York carries a lot more weight than any other city.
The bar is set a lot higher in New York City. If you make $100 K in Charlotte, you are living the high life. If you make $100 K in New York City, you’re doing okay. The competition is fierce in New York. If you can rise above the masses, you truly deserve your success and all the perks that come along with it.
A perfect example of winning in New York is Derek Jeter. He has been the starting shortstop for the New York Yankees since 1996. During this time, he has won five World Series rings. Anybody who knows anything about sports knows that winning in New York is the toughest thing to do.
The New York media is brutal. The fans are unforgiving. The nightlife can consume you. The city itself is stressful. If you are able to thrive in that environment and win on the biggest stage… that is the quickest path to becoming a sports icon.
If Jeter won five rings playing for Houston Astros, it wouldn’t have meant as much and he wouldn’t be the sports icon he is today.
*** If Lebron James really wants a shot a surpassing Jordan, he should come to the Knicks and bring a championship to New York (I say this as a New Yorker who has hated the Knicks since the 90’s).
No matter what your craft is in life… having the ability to block out the everyday stress from the Big Apple and winning (making it) goes on long way.
4) If you are young, single and WANT IT ALL… New York City is the answer.
There are a lot of great cities in the United States to choose from. In my opinion, none of them compare to the overall package that New York has to offer.
If you are a young professional who wants an established career, my top two suggestions would be either New York City or Washington DC. Those are the two cities that look best on a resume. Again, simply mentioning New York City is reason for additional questions about life in the city.
If you want to experience a crazy nightlife, the top cities to look into are New York City, Los Angeles, Las Vegas, and Miami.
If you want a city with a lot of cultural diversity, nothing beats New York City.
If you want a city that gives you the best chance at becoming a man of many friends from many different backgrounds, New York City is probably your best bet.
Bottom Line: If you want the best odds of making it big, whatever your craft may be, New York City puts the odds most in your favor. It is the most populous city in the United States. It presents the most opportunities for networking. It’s where all the money is. It recently overtook London as the financial capital of the world.
In closing, I am not suggesting that you pick up your life and move to the Big Apple on a whim. I am suggesting that it’s probably in your best interest to get some experience living and hustling your ass off in New York City, preferably while you are still young.
YOU DO NOT need to be from New York to utilize the New York brand to your advantage. All you really need is a couple months experience where you can carry on a decent conversation about the city. Little shit like that can go a long way and open doors for you when you least expect it.
New York City represents all that is good about the United States. It’s a city of diversity. It’s a city of opportunity. Having experience in that environment gives you a little bit of both and gives you an edge when interacting with others.